Working Hard or Hardly Working?

When thinking of formulas and how it relates to my chosen popular culture topic I think of hard work reaping great rewards.  Michael Jordan was an outstanding basketball player, but he didn’t wake up one day and knew how to play the game of basketball.  He earned his endorsement at Nike along with all of his rings and awards.  He marketed himself into a brand and he is still reaping the rewards from it. 

Michael Jordan played basketball at the University of North Carolina at Chapel Hill and was part of the 1982 Championship team (Michael Jordan).   He entered the National Basketball League in 1984.  He received recognition of being the rookie of the year.  Jordan was a six time NBA champion, a six time NBA finials MVP, five time most valuable player, a 14 time all-star, a three time NBA all-star MVP, a 10 times NBA scoring champion, a 3 three time NBA steal champion,  and a two time NBA slam dunk contest champion, just to name a few of his accomplishment (Michael Jordan).  Michael Jordan led the Chicago bulls to 2 three peat championships

While earning all of those titles and award Jordan marketed himself and his brand.  Throughout the years many superstars have been signed to the brand.  Through is endeavor Jordan was able to become a majority owner of the Bobcats.  Michael Jordan has an estimated net worth of 650 million dollars and still earns over 80 million dollars a year in endorsements (Michael Jordan net worth).  He was the first athlete to earn over 30 million dollars a year (Michael Jordan net worth).

Michael Jordan is a true entrepreneur.  He is a true business man and has marketed himself to the masses.  He is a true icon of pop culture.  He worked hard to achieve everything that has earned and it has paid him well.  It is true to say what comes easy won’t last, and what will last, won’t come easy. 

Reference

Michael jordan. Retrieved from http://en.wikipedia.org/wiki/Michael_Jordan.

Michael jordan net worth. Retrieved from http://www.celebritynetworth.com/richest-athletes/nba/michael-jordan-net-worth/